There’s a coffee war going on out there, but we’re not worried one bit, because we have a secret weapon - our ‘Roastmaster’. When he’s not creating tasty weapons of mass caffeination, he can be found sipping coffee, sniffing coffee, or playing with beans. The man’s obsessed! and that's just the way we like it.


How did you get into

coffee roasting?

From my initial 4 years working at SFCC from a barista to outlet manager, I could see how people love our coffee and I decided that I wanted to be more involved. I think roasting is one of the most important parts of what we do and it was an area that I thought I could contribute. The opportunity to do just that came along when our roastmaster, was looking for an apprentice to eventually succeed her. That was nearly a decade ago.

What has been the best part of being a part of the SFCC family, even after so long?

The best part is also the most obvious part. The coffee; it has always been the coffee, and to keep on delivering only the very best. Add to that the closely knit management team and staff, it is no wonder why I’m still here.

What is your favourite SFCC coffee and why?

Black, origin coffee, because I believe that great coffee does not need anything added to it. It stands on its own and will deliver all the fine nuances of flavor, aroma, body and taste that I enjoy. I also enjoy exploring the unique characteristics of the wide variety of specialty coffee origins, sourced from around the world.

What makes roasting coffee

so special?

Roasting for SFCC is always special, since it is a combination of art and science, especially when we want to determine the roasting degree for each individual origin coffee, or when we are creating a new blend. A roastmaster has to understand the coffee, the roasting machine itself and the science behind the roasting process. Understanding coffee is something that a person continually learns as each coffee is unique and this is further influenced by how they are roasted, and eventually made into the coffee drink we all know and love.

What helps you keep your passion for coffee alive?

It is an agriculture product and each year crops are different. We have to continuously explore and be at our best to choose the right green beans. The fine art of making the right blends, matched to the right roasts, to be consistent and to deliver the kind of quality and taste that our discerning customers expect from SFCC is always a challenge, though very much welcomed.